I’ve worked on sub-branding projects where I create visual identities for specific services or initiatives while keeping everything aligned with the main brand. This includes developing logos, color palettes, typography, and supporting assets that feel distinct yet still connected. In short, sub-branding lets organizations create recognizable identities for specific services or initiatives without losing the cohesion of the overall brand.
Under the Health Care Payment Learning & Action Network (HCPLAN) brand I worked on several sub-brands, two of which you can see below:
1. HCPLAN Initiative to advance health equity through APMs
2. HCPLAN's Podcast: Spotlight on Action
